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Stereotypes of Librarians in the General Public, in Popular Culture and Scientific Literature of the Librarianship
(Faculty of Philology, University of BelgradeUniversity Library „Svetozar Marković“Association of Libraries of the Universities of Serbia, 2014)
Since the very beginning of the profession, librarianship has been exposed to stereotypical perceptions of positive or negative character. The traditional labeling of a librarian as a spinster has been overcome by modern ...